I think I am finally making the switch after six years of selling exclusively to Amazon with my eBooks through KDP. I was always reluctant to change because I made most of my money through the Kindle Unlimited program on my pages read, but I think that has run its course. I'm ready to start selling more books to more people, ready to reach a new audience, and I think Ingram Spark is the perfect platform for this! Plus, I would really love to see my books in hardcover!
As I go through my marketing basics class in my MBA Business Admin and Marketing, I am trying to apply what I learn to my authorship so I can get my books into more hands. I love each and every one of my stories and would love to share them with the world, but getting a book seen and noticed in a sea of millions is tough. I decided to start with re-branding (or branding) myself and my authorship. I created a logo which I have replaced all my social media profile pictures with. I think it's cute and fun and expresses me as an individual. This was my first step in my branding process.
I know, I'm a dork, but I can't help it! My name is Alex Apostol, I'm 31 years old, and I'm still obsessed with Harry Potter! I'm sure I'm not the only one, right? Anyway, today is not only the Chosen One's birthday, but also his creator's birthday!
If it wasn't for schooling being free through my work, I probably would never have gone back. Once I completed my Bachelor's Degree in English (which I still feel was totally useless for me to get to be an author. All I did was read books and write reports on them, which I could have done on my own.) I swore to myself I was DONE with school for good. Never again would I write a research paper or thesis. But once I dove into the self-publishing world of indie authors I realized that only about 10% of writing actually has to do with writing! The majority of the success of your book depends on good marketing skills! CRAP!
This is a choice every author will have to face in their career. It's an important choice too, even though it might not seem like it. I thought I would share my journey with this choice in hopes that it helps you.