reading, Writer Habits, writing

The Re-branding of Alex Apostol

As I go through my marketing basics class in my MBA Business Admin and Marketing, I am trying to apply what I learn to my authorship so I can get my books into more hands. I love each and every one of my stories and would love to share them with the world, but getting a book seen and noticed in a sea of millions is tough. I decided to start with re-branding (or branding) myself and my authorship. I created a logo which I have replaced all my social media profile pictures with. I think it's cute and fun and expresses me as an individual. This was my first step in my branding process.

Writer Habits, writing

Writer Habits: Marketing Part 1- Branding and the Sales Funnel

This is a topic many authors, especially self-published like myself, don't like to talk about. If you're like me, when you became a writer with dreams of publishing your books, you thought about the actual writing, the storytelling, the outlining, the editing, possibly about social media, but that's it. That's why I have a Bachelor's Degree in English instead of Marketing. I thought it was the most important part of being an author, but in reality it's only a part of the puzzle.