As I go through my marketing basics class in my MBA Business Admin and Marketing, I am trying to apply what I learn to my authorship so I can get my books into more hands. I love each and every one of my stories and would love to share them with the world, but getting a book seen and noticed in a sea of millions is tough. I decided to start with re-branding (or branding) myself and my authorship. I created a logo which I have replaced all my social media profile pictures with. I think it's cute and fun and expresses me as an individual. This was my first step in my branding process.
If it wasn't for schooling being free through my work, I probably would never have gone back. Once I completed my Bachelor's Degree in English (which I still feel was totally useless for me to get to be an author. All I did was read books and write reports on them, which I could have done on my own.) I swore to myself I was DONE with school for good. Never again would I write a research paper or thesis. But once I dove into the self-publishing world of indie authors I realized that only about 10% of writing actually has to do with writing! The majority of the success of your book depends on good marketing skills! CRAP!
This week for my Law and Ethics class for my MA in Business Admin and Marketing, I had to write a research paper about the recent spike in Facebook Live murders and suicides being broadcast to the world, and what responsibility Facebook should hold in these cases. Since this was still a practice in my writing skills, I thought I would share it with everyone. Please feel free to comment at the end of the paper, but please no hate comments about my opinions on the matter. Debates are okay, but please be respectful of others' opinions as well.
Today is all about creating a sales pitch for your book or your brand! Something many of us authors dread to even think about! I don't know about you, but I'm an introvert to the max. I cringe at the thought of explaining my book to anyone, let alone talking it up like it's the best book ever written. But we have to if we plan to have any sales! Here's a cringe-free way to do that.
This is a topic many authors, especially self-published like myself, don't like to talk about. If you're like me, when you became a writer with dreams of publishing your books, you thought about the actual writing, the storytelling, the outlining, the editing, possibly about social media, but that's it. That's why I have a Bachelor's Degree in English instead of Marketing. I thought it was the most important part of being an author, but in reality it's only a part of the puzzle.