Now more than ever authors are wearing two hats; writing and marketing. It's not enough anymore to write the great American novel and send it off to the publisher for them to put the word out about it, we have to do it ourselves. At first this can seem daunting.
I'm not going to lie, social media platforms can be scary and intimidating. As an author it took a lot of research, trial, and error. It's taken me years to figure out what works best for me in marketing and gaining new followers who actually love to read and write like me. And I want to share it all with you in the hopes that my method might help you as well.
I've been an independent author since 2012. I have a Bachelor's in English and a Master's in Marketing. Somehow in all my research on how to market my books as an indie author I never came across any mention of Bookfunnel until last year! I signed up for a webinar series and offhandedly one of the videos said "And there's Bookfunnel but you probably already know all about that so I wont' even get into it." I knew nothing about it! So of course I checked it out and it has been a marketing breakthrough for me every since.
As I go through my marketing basics class in my MBA Business Admin and Marketing, I am trying to apply what I learn to my authorship so I can get my books into more hands. I love each and every one of my stories and would love to share them with the world, but getting a book seen and noticed in a sea of millions is tough. I decided to start with re-branding (or branding) myself and my authorship. I created a logo which I have replaced all my social media profile pictures with. I think it's cute and fun and expresses me as an individual. This was my first step in my branding process.
If it wasn't for schooling being free through my work, I probably would never have gone back. Once I completed my Bachelor's Degree in English (which I still feel was totally useless for me to get to be an author. All I did was read books and write reports on them, which I could have done on my own.) I swore to myself I was DONE with school for good. Never again would I write a research paper or thesis. But once I dove into the self-publishing world of indie authors I realized that only about 10% of writing actually has to do with writing! The majority of the success of your book depends on good marketing skills! CRAP!