Now more than ever authors are wearing two hats; writing and marketing. It's not enough anymore to write the great American novel and send it off to the publisher for them to put the word out about it, we have to do it ourselves. At first this can seem daunting.
I'm not going to lie, social media platforms can be scary and intimidating. As an author it took a lot of research, trial, and error. It's taken me years to figure out what works best for me in marketing and gaining new followers who actually love to read and write like me. And I want to share it all with you in the hopes that my method might help you as well.
I've been an independent author since 2012. I have a Bachelor's in English and a Master's in Marketing. Somehow in all my research on how to market my books as an indie author I never came across any mention of Bookfunnel until last year! I signed up for a webinar series and offhandedly one of the videos said "And there's Bookfunnel but you probably already know all about that so I wont' even get into it." I knew nothing about it! So of course I checked it out and it has been a marketing breakthrough for me every since.
This has been trial and error for me over the years but now I feel like I finally have a handle on it and my mailing list is growing nice and steadily. Before I was unconvinced that an author's mailing list could be as important as everyone was claiming it was. Now that I see my list growing in numbers daily and I'm actually getting interaction and sales from my loyal readers I see just how important an author's mailing list is. There are many methods for growing your mailing list. I've tried many, some work better than others but I've found if you test out to find what combination is right for you then you can't go wrong. A lot of times authors can't afford to invest in signing up with an email marketing service so I've put together some free and effective methods for you to implement and monitor on your own.