Writer Habits: Marketing Pt 2- Creating a Sales Pitch

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On Friday we talked about branding and the marketing funnel. You can find that article HERE

Today is all about creating a sales pitch for your book or your brand! Something many of us authors dread to even think about! I don’t know about you, but I’m an introvert to the max. I cringe at the thought of explaining my book to anyone, let alone talking it up like it’s the best book ever written. But we have to if we plan to have any sales! Here’s a cringe-free way to do that.

Step 1: Introduction


It’s plain and simple. This is where you quickly explain why a customer should give your book the time of day. Best to start with something that will grab their attention, like a relatable story or a fun fact. I’m going to try to apply this to my own book as I go, because I have yet to write a sales pitch for any of my books. (I know, I’m bad)

Example: … wow this is harder than I thought!


“Physics students at Leicester University calculated that in as little as 100 days, humans would be outnumbered a million-to-one if an infectious “zombie virus” were to strike.” according to Charlotte England of Independent. But what happens during those first 100 days?


Step 2:Problem


This is where we are supposed to show that we understand the problem the customer is facing. To buy or not to buy? This part seems fairly simple to me when it comes to books, only because it’s very rare to find a book out there that cannot be compared to another in some way. Why buy this one if there are already others like it?

Example: I know what you’re thinking…What makes this zombie book different from the other thousands out there already?


Step 3: Solution


This is where you talk about how your product is a solution to the problem you stated above. Mention key features of the book and how it will benefit the reader.

Example: hmmm…..another tough one.

…oh boy….

The difference in “Dead Soil” is its realistic quality. Set in a town that actually exists, the characters go through things that would be very real should a zombie apocalypse occur, but are rarely discussed in popular zombie fiction. Shortage of medical supplies, such as antibiotics? Something as simple as a urinary tract infection could take your life. Faced with a ravenous zombie about to devour your loved one? There are those that would turn and run away, choosing to be haunted by the screams forever than face possible death. Makes sense that if you were bitten you wouldn’t risk going home to say goodbye to your family, right? Not for some people. Ammo runs out. People make mistakes that cost their lives or the lives of others. Zombies are slow, but relentless. Power fails. The problems of the world, such as weather, still exist. And the risen dead are not the only killers anymore.


Step 4: Objections


This is the part that I hate the most! How do I handle an objection over someone buying my own book? As a car sales associate, it was easy for me to argue someone else’s product. I believed in Jeep and it didn’t feel like self-pride to say, but this feature is so cool! And no one else has it! This is where you plan for common objections for book buyers. An example would be price. Instead of being scared to price your book competitively with the others similar to it, fearing it will be too much, justify why your book is worth that much.

Example: Customer- Yeah, it sounds good. But I don’t know if I want to spend that much on a no-name author.

Me- I completely understand. Sometimes I’m the exact same way! My husband calls me “book snob” (laugh together…hopefully) But every author was once a no-name with a first book to sell. I can guarantee this book is worth the price. Whether you like action, love, heartbreak, realistic quality, great dialogue, horror—“Dead Soil” has all of it! And if you still feel like the price is out of your reach, it is available on Kindle for $3.99 and on audiobook through Audible.


Step 5: Call to Action


This is where you tell them to buy your book. Eek! Did you just feel that shiver go down your back? Are the hairs sticking up on your arms? It’s the scariest part of the sales pitch! Everyone has a fear of rejection and this step plays right into that. Just remember, the worst they can do is say no, but they could say yes! Be direct and make it easy to say yes. Invite them to purchase your book rather than tell them and if that still doesn’t work, you can always offer a free trial. Have samples available to hand out maybe? Ooo, that’s a good idea!

Example: If you buy “Dead Soil” now as opposed to later on Amazon, there’s no shipping fee and you’ll have a signed copy that’s 10% off.  (Wait for them to say yes or no. If they say no, then you can offer you the free sample) Well, then can I offer you a few free sample chapters? It’s risk-free reading that might introduce you to an author that could become your new favorite?

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If they still say no after that, thank them and tell them to have a wonderful day, because they ain’t buyin’!


Have you created a sales pitch for your author brand or one of your books? I have to admit, this was hard but fun to do and it makes me want to do it for all my books, though I still dread the idea of turning around and saying these words aloud to a potential reader!

Post an example of one of your sales pitches in the comments section, or feel free to give advice on the examples for my book “Dead Soil” I used above! I’d love your input!


Available in paperback, Kindle, and audio through Amazon! Click the cover now!


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Writer Habits: Marketing Part 1- Branding and the Sales Funnel

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This is a topic many authors, especially self-published like myself, don’t like to talk about. If you’re like me, when you became a writer with dreams of publishing your books, you thought about the actual writing, the storytelling, the outlining, the editing, possibly about social media, but that’s it. That’s why I have a Bachelor’s Degree in English instead of Marketing. I thought it was the most important part of being an author, but in reality it’s only a part of the puzzle. Since learning this, I have gone back to school for a Master’s Degree in Business Administration with a Concentration on Marketing. I’m hoping to apply what I learn there to my books sales, both the ones I write and for my bookstore.

I wanted to give you authors out there some little nuggets that I’ve learned so far. I just completed my Contemporary Business class and it was the most useful so far. Even though it was a general course, there were some good tips about marketing in there that I found useful and I think you will too!

The first question is what is a brand? And how do you establish one?


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A brand is what customers think of when they hear the name of a product or service. In this case, when they hear your name what comes to their mind? What would you like to come to their mind? Whatever you decide, that’s your brand and you need to stick with it! You can build a brand with a logo, like the popular athletics wear company Nike and their swoosh mark. Why is brand so important? It’s simple; a strong brand that connects with customers drives sales. But it doesn’t stop with creating your brand and throwing it out there. There are steps you need to take to ensure you present it the everyone out there. It’s called the Sales Funnel! Sounds fun, doesn’t it?


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You have to explain what your brand is and why people should spend money on your product, in this case buy your books! Here’s the steps explained:
Awareness: It’s just what it says. You have to get the word out there and make your potential customers aware of your product.

Interest: This is done through lead-generation, but they have to be quality leads. Quality over quantity. It might be cool to have 10k followers on Twitter, but are those people engaging with you about your book? The point here is to focus on the customers who might actually be interested in your book.

Action: This is the best part! It’s where customers buy your book! You’ve put your brand out there, gained high-quality leads who might be interested in your book, now it’s time to convince them to buy it. This is the part most authors, including myself, have trouble with. I don’t know about you, but I can be shy about singing my own praises. But there’s something to help with that…creating a sales pitch! Uhg, I know. But it’s necessary.

Tune in for the next blog post (Monday 3/19/18) to learn more.



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Writer Habits: Self-Discipline

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I will be the first to admit that this is something I struggle with. As much as I know certain things will benefit me, it’s hard for me to do it when I just don’t feel like it, when I would rather relax than exercise or write or wake up early. As I continue to push myself to be a better person and a better writer, self-discipline is in the forefront of my self-exploration.

The things I am already disciplined in:

Journaling: Once I get into bed, before I do anything else, I do that day’s self-exploration entry, my gratitude journal, and my bullet journal. This usually takes about 15 minutes total, but I always feel so much better once it’s done!

Reading: This one I’ve had down since I learned how! After my journaling it is reading time. I usually read about 7-10 hours a week for pleasure.

Bible Study: This is new for me in the last few months, but as a new Christian I am committed to learning. I’ve taken on the task of reading through the entire bible. To tackle this I read a few chapters every day or before bed.

Family Time: This one is easy. I have a three-year-old and all I want to do when I get home from work is hang out with her. She’s so entertaining, funny, sweet, cuddly, and crazy. It helps me to unwind from my day and have a little fun.

Writing: I’m just now this month getting back into writing on a regular basis, but it was like riding a bicycle. I’ll admit that I do not write every single day as many authors suggest, but I do write about 5-8 hours a week, which results in about 5k-10k words.

The things I need to discipline myself in still:

Exercise: This is my number one hate to do but need to do item. I know it’s good for me. I know I can accomplish it in a short amount of time a day. Yet still I convince myself I don’t have time or that it’s not worth it. I’m trying to get in the habit of doing yoga and squats in the morning. Luckily, my metabolism is still kicking strong so I don’t feel I need to hit the gym hard for hours to stay in shape, but there are areas I would like to work on and yoga helps to put me in the right mindset. I did some this morning after five days of not doing anything. Let’s see if I can keep it up tomorrow!

Waking up Early: I really don’t need much time in the morning to get ready, but it’s nice not to be rushed. I know this. And yet I still hit that snooze button multiple times before I make myself get up and rush through getting ready and getting Charlotte ready. I’ve found my optimal time to allow myself in the morning is an hour and a half. This gives me time to get up, make coffee, yoga and do squats, sit down for a few and drink my coffee and read, get dressed, get ready, get Charlotte up, get her ready to go, pack a lunch for work, gather my stuff, and get out the door. It feels great every single time I do it and yet when that alarm goes off my knee-jerk reaction is “NOT YET! SNOOZE! SNOOZE!” Today I woke up at 6am, giving me two hours. I wasn’t rushed and got everything I wanted done. Here’s hoping I can do the same tomorrow.

Keeping a Consistent Work Schedule: Since I can basically make my own hours, it’s hard for me to stick to the same ones each day, but when I have a steady routine going I always feel better. I’m going to really try to stick to the hours I made for myself instead of waking up late multiple times in the week and then having to stay late to get the hours in.

Cleaning: I just plain don’t enjoy it. I hate doing dishes the most, but laundry isn’t far behind. I really need to push myself to do these on a consistent basis. I think if I made a cleaning schedule where I can spread it out throughout the week instead of trying to cram everything into Saturday, it would make it easier for me to tackle and get done.


What self-discipline do you struggle with and what are your tricks for overcoming it? Let me know in the comments section below!


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Fantastic Beasts 2: The Crimes of Grindelwald Trailer is Out!

I’ve been waiting for this one for what feels like FOREVER! J.K. Rowling is by far my favorite author. The Harry Potter series has been my favorite series since I was 11 and the first book came out. I grew up with the rag-tag group of three. Now, as an adult, I get to go back to that world during a time that fascinates me with adult witches and wizards facing more adult problems! Rowling is a genius. She knew she was playing right into our reminiscent adult hands when she planned this. Adding Johnny Depp to the movies is just the icing on the cake for me.

The trailer opens to the green hills and the beautiful castle of Hogwarts…WHAT! I flipped out. The MACUSA is looking for Newt and they’re sure young, hot Dumbledore knows where he is because he sent Newt on a mission. True to Dumbledore, he plays coy. The trailer is filled with our favorite characters from the first one, beloved beasts, new beasts, and some very impressive wand usage.

I don’t know about you, but I’m impressed with the trailer and can’t wait to go see the movie on opening night! That’s right! Opening night for me!

Are you a fan of J.K. Rowling and the Harry Potter Series? How do you think the Fantastic Beasts movies compare to the original stories? What is your favorite part of each? I would love to hear your opinions in the comments section below!

For me, I will always think the Harry Potter books are the best. But when I walked out the movie theater after the first Fantastic Beasts movie, I found myself saying that I think I might actually like it better than the Harry Potter movies! I don’t know if it’s because I’m an adult now or what, but I love the actors in both, I love the stories in both, but there was just something about Fantastic Beasts visually that captivated me. Maybe it was because I did not read it in awesome book-form before seeing the movie. My favorites of Harry Potter would have to be the Half-blood Prince and the Deathly Hallows. The kids are older, the story is darker, and both evoked deep emotions in me. In Fantastic Beasts I’d have to say my favorite part was the end when they’re saying goodbye under the invisible umbrella to shield them from the memory wiping rain. Again, I was emotional. Those are always my favorite parts.

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Dang, there’s a lot of emotion in these movies and books! Those are just a few of my favorite “cry my eyes out” gifs!


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Writer Habits: Laziness?

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Even though I had a great experience waking up at 6am the other day, doing my yoga, not being rushed to get ready before work, it still wasn’t enough to do it again the next day. In fact, I’ve reverted into a lazy writer! My migraine the last two days could have played an important role in this, but I’m finding it harder and harder to wake up earlier now that I’ve made it my goal. In fact, I woke up at 9:30am today, and that was after sleeping 11 hours! What the heck?! As good as it feels to get lots of sleep last night, I don’t want to go back to doing that every single night. After a while, it doesn’t feel as good and it makes me lazy throughout the day as well.

I am finding that if I do a little bit of writing during the day while it’s sandwiched between completing other tasks, I get it done. But on days like Saturday where I do a little bit of cleaning around the house and then laze around with my three-year-old, playing and watching TV, absolutely no writing gets done. So many writers say you should write a little bit every day, but I find that task extremely difficult. Writing seems easy to many. It’s not like you’re lifting 2X4s or heavy boxes or anything. You’re just sitting and moving your fingers on the keyboard, but it can be mentally exhausting. I think we all need at least a day to have a break. Do you think so?

The only thing I’ve found that works when it comes to putting off my writing is just doing it. I’ll sit here and silently whine to myself that I don’t want to do it. I don’t even know what to write. Why would I write when I don’t feel inspired? But once I force myself to just do it, I can’t stop! So just do it and see what comes out. If after twenty minutes you still don’t feel it, come back later and try again.

If you’ve been a lazy writer before, what was your cure? Share in the comments below. I’d love to hear your tips and tricks!

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