As I go through my marketing basics class in my MBA Business Admin and Marketing, I am trying to apply what I learn to my authorship so I can get my books into more hands. I love each and every one of my stories and would love to share them with the world, but getting a book seen and noticed in a sea of millions is tough. I decided to start with re-branding (or branding) myself and my authorship. I created a logo which I have replaced all my social media profile pictures with. I think it's cute and fun and expresses me as an individual. This was my first step in my branding process.
If it wasn't for schooling being free through my work, I probably would never have gone back. Once I completed my Bachelor's Degree in English (which I still feel was totally useless for me to get to be an author. All I did was read books and write reports on them, which I could have done on my own.) I swore to myself I was DONE with school for good. Never again would I write a research paper or thesis. But once I dove into the self-publishing world of indie authors I realized that only about 10% of writing actually has to do with writing! The majority of the success of your book depends on good marketing skills! CRAP!